Personalization’s Secret Weapon: You Need to Know About Declared Data

Personalization’s Secret Weapon: You Need to Know About Declared Data

Available On-Demand (Originally Broadcast January 30, 2018)
If you haven’t heard of declared data, you will soon. Declared data is information that is willingly shared by an individual that describes their motivations, intentions, aspirations and more. And brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.