Personalization at Scale: AI, Relevance and the New Audience Profile

Personalization at Scale: AI, Relevance and the New Audience Profile

Available On-Demand (Originally Broadcast June 29, 2017)
The answer for brands and agencies that want to stay relevant: Use new technologies that achieve personalization at scale. Artificial intelligence applied to public social data offers the ability to develop a richer, deeper data sets, providing marketers a more holistic understanding of their audiences than cookies and demographic data alone allow.