Pernod Ricard’s Global Marketing Intelligence Journey

Pernod Ricard’s Global Marketing Intelligence Journey

Available On-Demand (Originally Broadcast October 17, 2018)
Pernod Ricard's global marketing strategy spans six brand companies and 80 markets. Its marketing intelligence journey focused on balancing long-term and sustainable marketing integration alongside a need for speed in delivering results and worldwide organizational consistency. Find out how it achieved this. Please note 11 AM ET start time.