Use Social Data to Bridge the Insights Gap: How a CPG Company Gauges Its Traditional Marketing

Available On-Demand (Originally Broadcast June 27, 2017)
Social media is a critical data set that offers insights into consumer preferences and market insights. But forward-thinking brands are going a step further and using social media data to understand how traditional marketing campaigns are impacting consumer perception and sales.

Full-Funnel Attribution Success: More Than Just ROI

Available On-Demand (Originally Broadcast June 22, 2017)
Retail marketers tend to mistake attribution for a one-trick pony—a post-campaign “proof of ROI.” But attribution can be so much more. By applying attribution methods across the full customer lifecycle, you can uncover how your media affects customer perception and behavior across their entire path-to-purchase.

Retain Your Customers on Pinterest: Growth Tips from Target

Available On-Demand (Originally Broadcast June 20, 2017)
Target has been using data for Pinterest campaign experiences to improve its targeting, creative and measurement across channels to build stronger customer relationships and grow its sales. Hear directly from Target and Pinterest about best practices for using data to drive retail customer retention.

Optimizing for Voice Search: Real Talk About AI and Intelligent Agents

Available On-Demand (Originally Broadcast June 15, 2017)
Consumer behavior around search is changing and voice is at the heart of that change. So how do marketers adjust their strategies to the rapidly developing world of voice-based conversational commerce? Bing, iProspect and T-Mobile explore the opportunities.

Reaching Generation Active: What You Need to Know About Today’s Most Influential Consumer Group

Available On-Demand (Originally Broadcast June 8, 2017)
There are over 100 million people in the U.S. who exercise at least twice a week. This is Generation Active, a group that defies traditional demographics and is difficult to reach via traditional media. Hear exclusive research about what it takes to connect with this elusive and influential consumer group.

9 Social Media Metrics to Monitor: Making the Most of Your Analytics

Available On-Demand (Originally Broadcast June 6, 2017)
Social analytics don’t hold much value if you can’t clearly measure ROI. It’s not enough to know what people are saying. You’ve got to be able to put the results in context to ensure they’re meeting common brand goals. Find out about the 9 social media metrics you need to monitor.

Marrying Audience Intent with Lifestyle: Performance Insights from Jenny Craig

Available On-Demand (Originally Broadcast May 31, 2017)
When Jenny Craig wanted to boost its crucial Q1 sign ups, its agency identified and targeted likely buyers by marrying audience intent with lifestyle, blowing past its goals. Find out how knowing your audience just a little bit better can not only drive digital KPIs but also drive true business outcomes.

Thriving in the Content Tornado: How to Stay Sane, Protect Your Brand and Delight Customers

Available On-Demand (Originally Broadcast May 25, 2017)
The move to a personalized customer experience has created a deluge of content that needs to be managed across your organization, campaigns and channels. It can become overwhelming and complex. Learn best practices for effectively managing brand assets at scale so you can regain control.

How to Ruthlessly Pursue ROI with a DMP: A Framework for Data-Driven Marketing

Available On-Demand (Originally Broadcast May 18, 2017)
A data management platform (DMP) is the foundation of your data-driven marketing strategy. Learn best practices on how to leverage a DMP to drive cost savings and more effective marketing, and get a framework to prove the value of your platform.

Put Consumer Feedback to Work for Your Brand: Time to Plan for Communities of the Future

Available On-Demand (Originally Broadcast April 27, 2017)
Top-performing brands understand how to use communities to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making. Brands not only receive attitudinal information and on-site discussion, but now real-time insight can be coupled with actionable consumer data.