Webinars

Optimizing Mobile Video: Exploring a New Ecosystem

Available On-Demand (Originally Broadcast December 8, 2016)
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Learn more about how consumers engage with mobile video ads and how advertisers can get greater value from their campaigns.

The Crawl, Walk, Run of People-Based Marketing: Fundamentals and Use Cases

Available On-Demand (Originally Broadcast December 6, 2016)
You want to market to real people, not devices or channels or cookies. Marketing at the level of people improves both relevance and results, and also opens up new possibilities for greater omnichannel applications and precision. So how do you get started?

The New Customer Journey: How Digital Experiences Shift Consumer Behavior

Available On-Demand (Originally Broadcast December 1, 2016)
Digital experiences are now a critical part of the customer journey, from exploration and purchase to use and engagement. Join analyst and author Rebecca Lieb for an in-depth look at where the customer journey is heading in 2017.

Build a Data-Centric Organization: Preparing for the Next Generation of Audience Marketing

Available On-Demand (Originally Broadcast November 17, 2016)
The volume of audience data has grown exponentially over the past few years, but the organizations that use it haven't evolved nearly as much. Consulting firm Winterberry Group will share the results of its research on building a data-centric organization.

Maximize Mobile Conversions: How Under Armour and American Apparel Turn Users Into Customers

Available On-Demand (Originally Broadcast November 15, 2016)
If your company isn't delivering a mobile experience that converts, you're leaving money on the table and pushing consumers to mobile-optimized competitors. Hear directly from Under Armour and American Apparel about how they convert mobile users into paying customers.