Drive Action on YouTube
Online video has become a key channel for people researching products to buy. This behavior has transformed YouTube into a destination where people not only watch great content, but research, learn and purchase products as well. With ecommerce surging, big brands and agencies are using YouTube’s direct response products to engage with the right people at the right time to grow their business.
The Latest Shifts in the Media Landscape
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy? Get the latest insights from Merkle’s Q2 Digital Marketing Report. Based on benchmark data for paid search, SEO, display, social media and comparison shopping, the DMR conveys the larger trends underlying performance for major platforms like Google, Facebook, Amazon and Instagram.
Creating Flexibility in Your Upfronts
The TV upfronts hit a rocky road this year, leaving many to wonder if they make sense for the future. From 60-day deal lock-ins to rigid quarterly optionality, traditional deal structures are no longer viable due to the uncertain economy and content landscape. Now more than ever, flexibility is needed as upfront negotiations are delayed or stalled for many buyers and sellers.
The Future of Digital Experience Is Data-Driven
Today’s pivot-ready, experience-driven reality is forcing marketers to reckon with old data challenges. Siloed systems, duplicate and incorrect data, and a lack of business insight across channels can block the agility marketers now require. What if there was a better way to solve these problems while supporting the retention and loyalty initiatives that are so critical right now?
Oracle’s Guide to Improved Email Performance
You’ve spent time building a targeted email list. Your creative team has drafted an awesome message and offer. But how are you ensuring that your emails show up in your target’s inbox and are actually noticed? Email deliverability and performance outcomes are more critical than ever and that means leveraging reputation and authentication to establish your company as a trusted sender.
Drive Trust on Social Media With AI
Never before have social media and human connection been more important. But never before has trust been more eroded. What to do? Advanced data science and AI can be applied to social media strategies to weed through thousands of people, analyze tone and text, understand sentiment and even decipher what's real and what's fake to help brands identify and amplify the voices that matter.
5 Customer-Centric Tactics to Crush Holiday 2020
The 2020 Holiday retail season will be uncharted territory, as consumer shopping behavior continues to constantly shift and veer in different directions. What does it take to navigate these choppy waters? And how can you create a plan that is flexible and agile enough to adjust to consumer journeys that seem far from predictable?
Seriously … Where Do We Go From Here?
It goes without being said that plans for 2020 are pretty much out the window. As marketers, determining how you strategize and maximize the back half of the year is daunting; more than ever it’s critical to understand your consumers. Put a face on the new consumer with data from ENGINE's Covid insights studies.
Engaging Visuals for the New Normal
Autumn and winter 2020 will represent an important time to track the shifts in how consumers work, socialize, dress, entertain, eat, learn and plan for their futures. As people connect in and from their homes and (hopefully) head back into their communities, the reshaped world is making consumers reevaluate their individual and shared values.
Master Social Media and Trend Analytics
Social media and news media analytics are vital to brands striving to build a healthy strategy. These tools are essential to understand market opportunities, spot trends, find new audiences, track the competition and measure campaign ROI. But how exactly do you apply analytics tools to monitor your business and draw meaningful insights?
The Benefits of Choosing Brand Suitability Over Safety
Drive Measurable Results from Influencer Marketing
Influencer marketing is not just a top-of-funnel tactic designed to create pretty content and drive awareness. Countless studies have shown that influencers make an impact where it really counts: revenue. But it can be difficult to gauge that impact when the industry standards for measurement are based on smoke and mirrors.
The Next Level of Digital Ad Delivery
Savvy brands are now integrating rich data sets to provide advanced analytics and insights into digital asset performance. Metadata from the production process—campaign budgeting, briefs, production sheets, usage rights, scripts, playout data, AI-based content recognition and speech to text—can be used to create correlations between content, production set-up and performance.
The Convergent Future Needs an Audience-First Foundation
Navigating today's converged omnichannel landscape is complicated. Advertisers are asking: What data really matters? How do I create a common view of my audience? How can I engage audiences to drive impact and action across screens? Meanwhile, the job of the media owner—to monetize content as effectively as possible—is more difficult than ever.
Data Strategies for the New Normal
Whether your business is going through challenging times or thriving now, it's a smart move to invest in a data strategy that preserves what you know about your audience and enables you to activate this data across more channels. Connected data helps you build stronger audience segments, achieve better return on ad spend and forge powerful second-party data partnerships.
Elevate Your Customer Experience with Personalization
Everyone knows that an outstanding customer experience (CX) is a powerful brand differentiator. But what does good CX really look like? It starts with providing seamless, relevant experiences across channels. And that requires personalized communications. Easier said than done, but the right techniques help.