Webinars

Create a High-Fidelity Voice Experience

Available On-Demand (Originally Broadcast October 18, 2018)
The rise of voice assistants like Amazon Alexa, Google Assistant, Apple Siri and Microsoft Cortana is creating new ways for consumers to access and interact with content. Interactive voice apps offer an entirely new medium for entertainment brands to activate and engage fans, as stories and characters come to life in conversational experiences.

Pernod Ricard’s Global Marketing Intelligence Journey

Available On-Demand (Originally Broadcast October 17, 2018)
Pernod Ricard's global marketing strategy spans six brand companies and 80 markets. Its marketing intelligence journey focused on balancing long-term and sustainable marketing integration alongside a need for speed in delivering results and worldwide organizational consistency. Find out how it achieved this. Please note 11 AM ET start time.

Gen Z Insights and Misconceptions

Available On-Demand (Originally Broadcast October 16, 2018)
Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise.

Out of Home Goes Programmatic

Available On-Demand (Originally Broadcast October 11, 2018)
Data is changing the face of out of home advertising. The need for hyper-local, data-driven experiences has pushed the digital OOH market to new heights, with billboards lighting up with the promise of programmatic. Digital buyers are waking up to the OOH opportunity, finding creative ways to connect with consumers as they are literally on their journey.

Build a Breakthrough Measurement Strategy: How Mentos Stays Fresh Through Real-Time Decisions

Available On-Demand (Originally Broadcast October 10, 2018)
In today’s market, you’ve got to measure better and faster to optimize real-time insights and create first-mover advantage. That’s what confectionary giant Perfetti van Melle (PvM)—known for Airheads and Mentos—does by aligning its planning with how customers are consuming media.

Maximize Your YouTube Advertising

Available On-Demand (Originally Broadcast October 9, 2018)
YouTube is not only one of the largest entertainment platforms in the world; it is also the second largest search engine. Which is why it presents advertisers with a unique opportunity to reach consumers in a contextually relevant environment at the moment they’re engaged with content that’s important to them. So how do you get the most out of YouTube?

Images That Change Your View of the World: Content With a Conscience

Available On-Demand (Originally Broadcast October 4, 2018)
Consumers are more socially conscious than ever before and they're demanding that companies take a stand and have a point of view. So the imagery you choose to represent your brand matters. Hear from Adobe Stock partners TONL and The Ocean Agency about how they create images that can propel social change and impact the way people see the world around them.

Uncover the Human Element of Data Targeting: Go Beyond Cardboard Personas

Available On-Demand (Originally Broadcast October 2, 2018)
Person-centric insights uncover the human element, which is a holistic and contextual understanding of how to persuade and engage consumers beyond the cardboard cutout personas of age/gender/income. The human element provides the why behind consumer decisions, leading to better engagement across all stages of the customer journey.

Make the Case for Advanced Marketing Measurement

Available On-Demand (Originally Broadcast September 27, 2018)
With the increasingly complex buyer’s journey, it’s become much more difficult for CMOs to determine marketing’s contribution to financial success. They need advanced marketing measurement capabilities that help them objectively determine the optimal mix of marketing activities, driving not only greater return on marketing spend, but also accountability.

Unify Your Customer Data

Available On-Demand (Originally Broadcast September 25, 2018)
With access to over 6,000 martech and adtech options, marketers have more tech solutions than ever at their disposal. But to fully leverage their power, it’s crucial to have the right unified data foundation in place. Without that, digital transformation, exceptional customer experience and achieving revenue and ROI goals may be out of reach.