5 Ways Major Brands Leverage Social Analytics

Available On-Demand (Originally Broadcast November 7, 2019)
With the world dominated by social media, how do market leaders grow and maintain their brand presence? Learn how global names such as Glossier, Royal Caribbean and Savage x Fenty and employing social media analytics to engage audiences, nurture influencers, understand customer experience and measure the impact of their promotions.

Distilling the Rise of CBD

Available On-Demand (Originally Broadcast November 5, 2019)
The rise of CBD (aka cannabidiol) has been explosive. Derived from hemp or cannabis plants, it is being hailed as a miracle drug capable of reducing anything from anxiety, physical pain and even more severe conditions. But why has CBD become so popular recently? And what does this mean for brands?

Predict Content Performance Through Visual Intelligence

Available On-Demand (Originally Broadcast October 31, 2019)
Imagine a world where you can understand how content will perform on channels like Instagram, email marketing, or in ads—before you even share it. This technology is no longer the stuff of dreams, it’s currently being used by some of the top brands in the world to enhance their content creation and curation, leading to higher engagement and conversions across consumer touchpoints.

B2B Enters the Experience Era

Available On-Demand (Originally Broadcast October 30, 2019)
Better, more personalized omnichannel experiences mean more sales, stronger loyalty and greater long-term customer value. But does this apply to business-to-business marketing? Absolutely. Exclusive research by Adweek Branded for Dun & Bradstreet examines B2B marketer attitudes toward CX, including the challenges they face in making tactics like account-based marketing more experience-driven.

Tell Compelling Data-Driven Stories

Available On-Demand (Originally Broadcast October 29, 2019)
Marketers are drowning in a deluge of data. But as you seek high ground, it’s critical to remember that it’s not the data itself, but the story it tells, that’s important. Interpreting data and turning into a compelling narrative doesn’t have to be intimidating. And the right use of data in stories goes to the heart of successful campaigns, brand narratives and customer journeys.

Why You Don’t Need a Grand Analytics Solution

Thursday, October 24, 2019, 1 PM ET | 10 AM PT
Measurement is hard. Yet marketers face constant pressure to prove value. And proof is the only way to change the belief that marketing is an overhead cost rather than an investment. Today, everyone is chasing a big, cure-all analytics solution. But do they really need one?

YouTube on TV

Available On-Demand (Originally Broadcast October 23, 2019)
One of the biggest questions on the minds of advertisers these days is how they can best leverage the huge shift from linear TV to connected TV. And here’s something many may find surprising: YouTube on TV has the highest reach among all ad-supported CTV/OTT services. In fact, it has become an effective way for advertisers to connect with audiences at home. It’s a secret that’s about to get discovered.

OTT Is the Key to Reaching Millennial Parents

Available On-Demand (Originally Broadcast October 22, 2019)
Parents are cross-generational consumers, and now the rising generation of parents are Millennials. With this shift, advertisers must adapt their strategy to not only appeal across generations, but also keep up with the fast-paced, short attention-spanned minds of Millennials. That means meeting them across their apps and screens, something OTT does best.

The Fallacy of Knowing Your Customer’s Intent

Available On-Demand (Originally Broadcast October 17, 2019)
Knowing exactly what your customer is going to do is nearly impossible today. Customer engagement is more mercurial than ever before. Yet customer expectations are through the roof. How can you be everywhere, all at once, while providing customer excellence? Is this even possible?

Understand Actual Shopper Value

Available On-Demand (Originally Broadcast October 16, 2019)
Universal Pictures Home Entertainment was under pressure from international brick-and-mortar retailers that wanted to reduce the size of the movie section in their stores. Universal knew that before letting those decisions impact its business, it needed to educate retailers about their movie shoppers, the role of the movie department and the in-store experience.