Capture the Cross-Device Shopper: Take a Strategic Approach to the Holiday Season

Available On-Demand (Originally Broadcast November 10, 2016)
In the process of buying a single present, your target customers will reach for multiple devices to research products, compare prices and even complete their purchase. Now is the time to take a strategic approach to reaching these cross-device shoppers.

B2B’s Programmatic Inflection Point: How Data-Driven Ads Are Changing Business Targeting

Available On-Demand (Originally Broadcast November 3, 2016)
While programmatic has become the de facto standard for consumer brand advertising, its use in B2B marketing is still being defined. Dun & Bradstreet will showcase exclusive findings from a survey of B2B advertisers and examine why B2B programmatic is at an important inflection point.

Rule the Video-Driven World: A Practical Guide to Powerful Content

Available On-Demand (Originally Broadcast November 1, 2016)
If your brand isn't certain about how to best use video, you're missing out on significant customer engagement. Get a practical approach to preparing your business for a video-driven world, from creating your strategy and locating collaborators, to delivering your message and measuring results.

Pinterest for the Holidays and Beyond: How Social Discovery Drives the End-to-End Shopping Experience

Available On-Demand (Originally Broadcast October 27, 2016)
Is your digital advertising strategy ready to make the most of the holiday shopping season? If so, Pinterest should be at the top of your list. Find out why people on Pinterest spend 2X more during the holidays, along with best practices on how to use its ad targeting.

The Hidden Costs of a Broken Creative Process: Stop Wasting Your Time and Money

Available On-Demand (Originally Broadcast October 25, 2016)
Have you ever stopped to consider how much time and money is wasted by a broken creative process? Find out ways to get teams aligned to make your creative collaboration as efficient as your well-negotiated media plan.