Webinars

Social Tools Empower Precision Marketing: How Britvic Uncovers Audience Needs

Available On-Demand (Originally Broadcast January 24, 2017)
When major European beverage brand, Britvic introduced its new children's juice in the U.S., it worked with its agency Critical Mass/Zócalo to use precision marketing galvanized by social listening tools and analytics. Find out first-hand how they did it.

Live Streaming Best Practices: How Live Video Is Changing the Social Landscape

Available On-Demand (Originally Broadcast January 19, 2017)
Live streaming (via Facebook Live, Periscope, Twitch, Snapchat and the like) is transforming the way real-time content is broadcast, shared and consumed, especially on social media. Hear about best practices that marketers can put into action for their live-streaming efforts.

Bridge the TV-Digital Ad Gap: Data, Audience Targeting & Measurement

Available On-Demand (Originally Broadcast January 17, 2017)
The challenge: Audience targeting available on digital platforms doesn't translate to television advertising. Hear how advertisers can overcome this obstacle and inform their linear TV buys with behavioral online data.

Social Listening Meets Image Sharing: A Picture Is Worth 1,000 Words

Available On-Demand (Originally Broadcast December 20, 2016)
The shift towards more social photo sharing provides an enormous opportunity for brands to better understand campaign performance, audience interests and influencer identification, but only if you're able to interpret the data from those billions of images. Don't miss out on this huge chunk of the social conversation.

Think Outside the Inbox: Powering the Very Best Customer Journey

Available On-Demand (Originally Broadcast December 15, 2016)
Tools like web tracking, online forms, dynamic content and smart email automation make it possible for marketers to take control of data overload. Hear how top brands surface and combine multiple data points to create high-converting campaigns for every step of the customer lifecycle.

Optimizing Mobile Video: Exploring a New Ecosystem

Available On-Demand (Originally Broadcast December 8, 2016)
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Learn more about how consumers engage with mobile video ads and how advertisers can get greater value from their campaigns.

The Crawl, Walk, Run of People-Based Marketing: Fundamentals and Use Cases

Available On-Demand (Originally Broadcast December 6, 2016)
You want to market to real people, not devices or channels or cookies. Marketing at the level of people improves both relevance and results, and also opens up new possibilities for greater omnichannel applications and precision. So how do you get started?

The New Customer Journey: How Digital Experiences Shift Consumer Behavior

Available On-Demand (Originally Broadcast December 1, 2016)
Digital experiences are now a critical part of the customer journey, from exploration and purchase to use and engagement. Join analyst and author Rebecca Lieb for an in-depth look at where the customer journey is heading in 2017.

Build a Data-Centric Organization: Preparing for the Next Generation of Audience Marketing

Available On-Demand (Originally Broadcast November 17, 2016)
The volume of audience data has grown exponentially over the past few years, but the organizations that use it haven't evolved nearly as much. Consulting firm Winterberry Group will share the results of its research on building a data-centric organization.

Maximize Mobile Conversions: How Under Armour and American Apparel Turn Users Into Customers

Available On-Demand (Originally Broadcast November 15, 2016)
If your company isn't delivering a mobile experience that converts, you're leaving money on the table and pushing consumers to mobile-optimized competitors. Hear directly from Under Armour and American Apparel about how they convert mobile users into paying customers.