Webinars

Video Puts Brand Storytelling in Motion

Available On-Demand (Originally Broadcast June 11, 2019)
Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit.

How News Corp Drives Data-Driven Results for Advertisers

Available On-Demand (Originally Broadcast June 6, 2019)
Across such storied brands as The Wall Street Journal and The New York Post, News Corp is an an expert on the ins and outs of balancing quality content and quality metrics across its portfolio. Its secret? Data that’s integrated into a comprehensive advertising platform across all of its media properties.

Use Social Analytics for Better Campaign Measurement

Available On-Demand (Originally Broadcast June 5, 2019)
How do you prove the value of your brand campaigns? Social listening and analytics can uncover many of the key KPIs that can help you measure success and prove the value of your strategy and efforts. That’s why it is more critical than ever to understand the power of social analytics and how it can help you take control of your metrics.

5 Key Strategies for Engaging Social Media Influencers

Available On-Demand (Originally Broadcast June 4, 2019)
Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? Building an influencer strategy is hard, and doing it in a way that appears authentic to your audience and has a measurable impact on your business takes a deep knowledge of the platform and the people on it.

The Secret to Brand-Agency Co-Creation

Available On-Demand (Originally Broadcast May 30, 2019)
Marketers face a world of increasingly complex problems and greater pressure to find solutions at lightning speed. Every moment spent protecting or perfecting an idea increases the risk of failure. To innovate, brands and agencies are turning to co-creation to help teams originate and accelerate the development of great ideas. The goal: rapidly move viable solutions forward from problem to prototype.

Best Practices to Connect Customer Data from Anonymous to Known

Available On-Demand (Originally Broadcast May 29, 2019)
Every marketer needs to track customers across their respective lifecycles. But many are stymied by the traditional programmatic approach to digital acquisition. They are forced to make sense of a complex mix of ad tech and mar tech platforms. And they often lack the accurate, accessible and actionable first-party data they need to make data linkages that have a measurable impact on conversion and spend.

Get Ready for Data Privacy Regulation

Available On-Demand (Originally Broadcast May 23, 2019)
Data privacy regulation is coming, like it or not, and many marketers are struggling to prepare. With little clarity on what compliance looks like, questions loom. What will the effect of California’s CCPA be? What is the likelihood of federal-level regulation? And what data will be out of bounds for digital advertisers?

Close the Customer Experience Gap

Available On-Demand (Originally Broadcast May 15, 2019)
Brands are investing heavily in delivering great customer experiences. But nearly half of consumers say companies are falling short of their expectations. Why the disconnect? An exclusive survey of 5,000 global consumers and 500 marketers identifies the CX gap and its implications for marketers that need to better leverage technology to meet customer needs.

Scaling Brand Safety on YouTube, Facebook and Instagram

Available On-Demand (Originally Broadcast May 14, 2019)
Most marketers can vouch for the importance of brand safety controls - particularly when advertising on social media or video. But must you limit your campaign to run on a tiny sliver of whitelisted inventory? It is actually possible to achieve brand-safe scale without compromising performance across key sites like YouTube, Facebook and Instagram.

How Visuals Connect Products to Principles

Available On-Demand (Originally Broadcast May 9, 2019)
Consumers want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your brand.