A Stronger Partnership Between Marketing and IT
Marketers have always faced challenges measuring attribution and driving personalization. And it isn’t getting easier. That's why leading marketers are partnering with IT to strategically change how data is stored and shared, enabling them to optimize powerful, real-time, cross-channel analytics.
How to Use TikTok, Instagram and Facebook Insights
Create a Solid Data Foundation That Drives Business Outcomes
Customers engage with financial services companies across a vast range of digital channels, creating endless opportunities and touchpoints to connect. So how can you know that each campaign investment is actually driving business outcomes? It comes down to a solid data foundation and access to insights.
The Future of Customer Acquisition
Take a Hyper-Personalized Approach to Commerce
The Current State of Customer Engagement
Future-Proof Your Consumer Data Strategy
The world’s savviest brands and agencies know that future-proofing their consumer identity strategy is necessary. Advertisers today live and die by how well they know and understand their customers. For the brands that get consumer identity right, it will be a major competitive advantage.
Unboxing the Gift of AI
Drive Engagement With User-Generated Content
Transform CTV Into a Conversion Machine
Connected TV advertising’s data-driven capabilities have removed the guesswork of reaching the right television viewers. But one fact remains—your campaigns are only as good as the audiences they target. Which is why precision audience targeting can transform CTV into a highly effective performance marketing channel.
Measure the Impact of Emotions
7 Ways to Propel Your Brand Into 2021
2021 will be a significant year for brands to regain momentum lost during the tumultuous 2020. With so much on the line and so many changes to the status quo, it’s more important than ever to be armed with accurate, meaningful insights to guide your strategy and create winning programs.
Rewrite Your TV Measurement Strategy
Email With Impact for the Modern Media Brand
Consumers today demand that media feels uniquely tailored to them. Email can do that, and publishers need to strike while the iron is hot. Simply put: If your email isn’t driving traffic, loyalty and profitability, it should be. Experts from Vanity Fair, Everyday Health Group and The Real Deal share their best practices.
Customer Loyalty Is Up for Grabs
Shopper Insights to Drive Your D-to-C Strategy