Webinars

Put Weather Data to Work

Available On-Demand (Originally Broadcast December 3, 2019)
Consumers demand personalization—in fact, 52% say they switch brands if communications aren’t personalized and relevant. Despite this, only 23% of marketers feel they can leverage data to create relevant customer experiences. The big challenge? Understanding which data sets are accurate and trusted. That’s why weather data can become a foundational data set for your personalization efforts, as it has a critical impact on consumer behavior.

Make Micro-Moments Matter

Available On-Demand (Originally Broadcast November 26, 2019)
Decoding the customer journey is really about understanding micro-moments—those brief encounters when your customers turn to their phones to look something up, discover something new or buy something. These micro-moments occur as much as 150 times a day, but what are you doing to optimize your marketing and your site to account for this behavior?

Measuring TV’s Actual Omnichannel Impact

Available On-Demand (Originally Broadcast November 21, 2019)
The unprecedented rise of connected TV and OTT requires a shift in how advertisers measure the impact TV has on omnichannel campaigns. It is essential for advertisers to understand how TV measurement has changed, how it impacts the omnichannel media mix, and how to best select the right TV data for your needs.

Under Armour Crushes People-Based Marketing

Available On-Demand (Originally Broadcast November 20, 2019)
The advantages of people-based marketing may be obvious but getting there can be challenging for many brands. Your first-party data is the gateway to personalized experiences and audience engagement with your brand. That’s what Under Armour discovered as it evolved its customer outreach from basic email campaigns to gaining a deep understanding of the customer and turning that into long-lasting, loyal relationships.

5 Things You Didn’t Know About BuzzFeed Advertising

Available On-Demand (Originally Broadcast November 19, 2019)
BuzzFeed has pioneered branded content and the use of data and innovation for advertising. Its advertisers reach their audiences through BuzzFeed’s many ad solutions including lists and quizzes, custom native content, branded videos, standard and programmatic display, commerce offerings and more. But how can you know if BuzzFeed’s ad solutions are effective?

Has Direct-to-Consumer Become Saturated?

Available On-Demand (Originally Broadcast November 14, 2019)
Direct-to-consumer (DTC) companies have transformed where and how brands engage with new audiences. Unlike traditional retail brands, these digital natives rely on a growth-hacking, performance-driven marketing mindset for their success. Today, these market disruptors are turning to an emerging media channel for rapid growth, low acquisition costs and unprecedented performance: mobile in-app advertising.

Visual Influencers and Disruptive Expression

Wednesday, November 13, 2019, 1 PM ET | 10 AM PT
With a wealth of digital tools at their fingertips, visual influencers on platforms like VSCO express themselves with creative confidence—and without apology. "Disruptive expression" brings together passion, intensity and play to let creatives share their ideas and images with the world in unique and powerful ways. How can brands embrace this trend to foster authentic connections with today’s consumers?

Is Seller Experience the Link You’ve Been Missing?

Available On-Demand (Originally Broadcast November 12, 2019)
What is the missing link between today’s digital transformation and the promised land of happy customers? It’s the sales rep, who is frequently still the face of the enterprise and the ambassador of the brand but has been virtually forgotten in the wave of digital transformations. Marketing leaders need to start paying attention and delivering on seller experience.

5 Ways Major Brands Leverage Social Analytics

Available On-Demand (Originally Broadcast November 7, 2019)
With the world dominated by social media, how do market leaders grow and maintain their brand presence? Learn how global names such as Glossier, Royal Caribbean and Savage x Fenty and employing social media analytics to engage audiences, nurture influencers, understand customer experience and measure the impact of their promotions.

Distilling the Rise of CBD

Available On-Demand (Originally Broadcast November 5, 2019)
The rise of CBD (aka cannabidiol) has been explosive. Derived from hemp or cannabis plants, it is being hailed as a miracle drug capable of reducing anything from anxiety, physical pain and even more severe conditions. But why has CBD become so popular recently? And what does this mean for brands?