Webinars

Has Direct-to-Consumer Become Saturated?

Available On-Demand (Originally Broadcast November 14, 2019)
Direct-to-consumer (DTC) companies have transformed where and how brands engage with new audiences. Unlike traditional retail brands, these digital natives rely on a growth-hacking, performance-driven marketing mindset for their success. Today, these market disruptors are turning to an emerging media channel for rapid growth, low acquisition costs and unprecedented performance: mobile in-app advertising.

Visual Influencers and Disruptive Expression

Wednesday, November 13, 2019, 1 PM ET | 10 AM PT
With a wealth of digital tools at their fingertips, visual influencers on platforms like VSCO express themselves with creative confidence—and without apology. "Disruptive expression" brings together passion, intensity and play to let creatives share their ideas and images with the world in unique and powerful ways. How can brands embrace this trend to foster authentic connections with today’s consumers?

Is Seller Experience the Link You’ve Been Missing?

Available On-Demand (Originally Broadcast November 12, 2019)
What is the missing link between today’s digital transformation and the promised land of happy customers? It’s the sales rep, who is frequently still the face of the enterprise and the ambassador of the brand but has been virtually forgotten in the wave of digital transformations. Marketing leaders need to start paying attention and delivering on seller experience.

5 Ways Major Brands Leverage Social Analytics

Available On-Demand (Originally Broadcast November 7, 2019)
With the world dominated by social media, how do market leaders grow and maintain their brand presence? Learn how global names such as Glossier, Royal Caribbean and Savage x Fenty and employing social media analytics to engage audiences, nurture influencers, understand customer experience and measure the impact of their promotions.

Distilling the Rise of CBD

Available On-Demand (Originally Broadcast November 5, 2019)
The rise of CBD (aka cannabidiol) has been explosive. Derived from hemp or cannabis plants, it is being hailed as a miracle drug capable of reducing anything from anxiety, physical pain and even more severe conditions. But why has CBD become so popular recently? And what does this mean for brands?

Predict Content Performance Through Visual Intelligence

Available On-Demand (Originally Broadcast October 31, 2019)
Imagine a world where you can understand how content will perform on channels like Instagram, email marketing, or in ads—before you even share it. This technology is no longer the stuff of dreams, it’s currently being used by some of the top brands in the world to enhance their content creation and curation, leading to higher engagement and conversions across consumer touchpoints.

B2B Enters the Experience Era

Available On-Demand (Originally Broadcast October 30, 2019)
Better, more personalized omnichannel experiences mean more sales, stronger loyalty and greater long-term customer value. But does this apply to business-to-business marketing? Absolutely. Exclusive research by Adweek Branded for Dun & Bradstreet examines B2B marketer attitudes toward CX, including the challenges they face in making tactics like account-based marketing more experience-driven.

Tell Compelling Data-Driven Stories

Available On-Demand (Originally Broadcast October 29, 2019)
Marketers are drowning in a deluge of data. But as you seek high ground, it’s critical to remember that it’s not the data itself, but the story it tells, that’s important. Interpreting data and turning into a compelling narrative doesn’t have to be intimidating. And the right use of data in stories goes to the heart of successful campaigns, brand narratives and customer journeys.

Why You Don’t Need a Grand Analytics Solution

Thursday, October 24, 2019, 1 PM ET | 10 AM PT
Measurement is hard. Yet marketers face constant pressure to prove value. And proof is the only way to change the belief that marketing is an overhead cost rather than an investment. Today, everyone is chasing a big, cure-all analytics solution. But do they really need one?

YouTube on TV

Available On-Demand (Originally Broadcast October 23, 2019)
One of the biggest questions on the minds of advertisers these days is how they can best leverage the huge shift from linear TV to connected TV. And here’s something many may find surprising: YouTube on TV has the highest reach among all ad-supported CTV/OTT services. In fact, it has become an effective way for advertisers to connect with audiences at home. It’s a secret that’s about to get discovered.