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A Stronger Partnership Between Marketing and IT

A Stronger Partnership Between Marketing and IT

Marketers have always faced challenges measuring attribution and driving personalization. And it isn’t getting easier. That's why leading marketers are partnering with IT to strategically change how data is stored and shared, enabling them to optimize powerful, real-time, cross-channel analytics. 

How to Use TikTok, Instagram and Facebook Insights

How to Use TikTok, Instagram and Facebook Insights

To enhance your content strategy, you’ll need a deeper understanding of your consumers. That’s where social and media analytics come in. TikTok, Instagram and Facebook can all provide the consumer insights you need to jumpstart your content. 

Create a Solid Data Foundation That Drives Business Outcomes

Create a Solid Data Foundation That Drives Business Outcomes

Customers engage with financial services companies across a vast range of digital channels, creating endless opportunities and touchpoints to connect. So how can you know that each campaign investment is actually driving business outcomes? It comes down to a solid data foundation and access to insights.

The Future of Customer Acquisition

The Future of Customer Acquisition

Has your customer acquisition program plateaued and stagnated? Maybe it’s time to update the processes you’re using. Advances in AI in the form of deep learning are helping forward-thinking marketers discover and deliver new customers at scale. 

Take a Hyper-Personalized Approach to Commerce

Take a Hyper-Personalized Approach to Commerce

To deliver personalized, shoppable, content-driven ecommerce experiences, you need intelligent, agile solutions that can provide a deep, holistic understanding of both new and existing customers. The end result? Better conversion rates and improved customer lifetime value. 

The Current State of Customer Engagement

The Current State of Customer Engagement

Identity. Data. Experience. Over the past 18 months, digital marketing has gone through its fastest pace of change ever. Take a deep dive into these trends from  Merkle’s 2021 Customer Engagement Report.

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Future-Proof Your Consumer Data Strategy

Future-Proof Your Consumer Data Strategy

The world’s savviest brands and agencies know that future-proofing their consumer identity strategy is necessary. Advertisers today live and die by how well they know and understand their customers. For the brands that get consumer identity right, it will be a major competitive advantage.

Unboxing the Gift of AI

Unboxing the Gift of AI

Digital advertising is messy. With increased privacy regulations and changes to traditional identifiers taking place, now is your chance to lean into advanced technologies like AI that can evolve digital advertising for the better. 

Drive Engagement With User-Generated Content

Drive Engagement With User-Generated Content

Shoppers are instinctively drawn to their fellow consumers' take on a product or brand. User-generated content (UGC) offers an authentic way to convey a level of brand authenticity that can’t be attained through brand-originated content. But how do you accomplish that? 

Transform CTV Into a Conversion Machine

Transform CTV Into a Conversion Machine

Connected TV advertising’s data-driven capabilities have removed the guesswork of reaching the right television viewers. But one fact remains—your campaigns are only as good as the audiences they target. Which is why precision audience targeting can transform CTV into a highly effective performance marketing channel.

Measure the Impact of Emotions

Measure the Impact of Emotions

Humans make decisions based on emotions, but how can emotional decision making be quantified when creating marketing copy? The results can help you gain insights into which emotions resonate most with your audience and drive the best results.

7 Ways to Propel Your Brand Into 2021

7 Ways to Propel Your Brand Into 2021

2021 will be a significant year for brands to regain momentum lost during the tumultuous 2020. With so much on the line and so many changes to the status quo, it’s more important than ever to be armed with accurate, meaningful insights to guide your strategy and create winning programs. 

Rewrite Your TV Measurement Strategy

Rewrite Your TV Measurement Strategy

Advertisers need to move beyond traditional TV measurement. By fully embracing new measurement solutions and metrics, they can develop and activate a more effective cross-screen strategy. The challenge can be getting started.

Email With Impact for the Modern Media Brand

Email With Impact for the Modern Media Brand

Consumers today demand that media feels uniquely tailored to them. Email can do that, and publishers need to strike while the iron is hot. Simply put: If your email isn’t driving traffic, loyalty and profitability, it should be. Experts from Vanity Fair, Everyday Health Group and The Real Deal share their best practices.

Customer Loyalty Is Up for Grabs

Customer Loyalty Is Up for Grabs

Traditional marketing models are broken. Consumer loyalty is up for grabs thanks to new lifestyles, shopping habits and media consumption. These buying patterns will continue to shift suddenly, which requires more relevant messaging, media precision and real-time flexibility. 

Shopper Insights to Drive Your D-to-C Strategy

Shopper Insights to Drive Your D-to-C Strategy

Since the start of the global pandemic, shopper behaviors and preferences have changed drastically. Brands are taking stock of their strategies, and many are asking if prioritizing a direct-to-consumer approach is their next logical move.