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Prepare for Data Deprecation the Right Way

Prepare for Data Deprecation the Right Way

Data deprecation will undoubtedly disrupt digital customer engagement, yet it can—and should—lead to more effective ways to understand and engage consumers. But how ready are brand marketers? A recent commissioned paper by Forrester Consulting on behalf of Affinity Solutions evaluated organizations’ readiness.

How Singer Conquered the Pandemic Sewing Surge

How Singer Conquered the Pandemic Sewing Surge

When demand for masks surged, so did demand for sewing machines. Singer, one of the most well-known sewing machine manufacturers, revamped its approach to ecommerce and was able to seamlessly scale its digital store to meet the increased demand.

Use Influencers and Key Opinion Leaders for Your Brand

Use Influencers and Key Opinion Leaders for Your Brand

Influencers and key opinion leaders  are vital to brand success. After all, 92% of consumers trust earned media over paid ads or owned media. KOLs and influencers are an essential vehicle for earned media, influencing trending topics, generating word-of-mouth traffic and providing endorsements.

How Creative and Tech Can Rebuild Post-Cookie Confidence

How Creative and Tech Can Rebuild Post-Cookie Confidence

The depreciation of third-party cookies will have a seismic impact on media and marketing. Advanced and open technology like AI, combined with a strong creative strategy and media approach, can provide privacy-forward ways to create meaningful connections and increase performance without identifiers. 

The Real Direct-to-Consumer Revolution Is Here

The Real Direct-to-Consumer Revolution Is Here

The direct-to-consumer (DTC) model is no longer simply the domain of digitally native disruptors. In this era of data deprecation, every customer-centric brand needs some kind of DTC strategy to understand their customers’ journey and drive their personalization efforts. 

What Does Post-Cookie Programmatic Activation Look Like?

What Does Post-Cookie Programmatic Activation Look Like?

The one sure thing about the post-cookie world is that programmatic activation is going to change. But how? You need to understand the emerging solutions in both the authenticated data space and the anonymous data space, extracting and connecting value from the best of both solutions.

Best Practices for Successful Cross-Screen Measurement

Best Practices for Successful Cross-Screen Measurement

You’ve decided to elevate your TV strategy to encompass linear, OTT, CTV, social video and more. But you need a cross-screen measurement strategy to drive your planning and buying. After all, cross-screen measurement allows advertisers and media owners to collaborate around data and flexibility. 

Find the Marketing Channels That Convert

Find the Marketing Channels That Convert

The marketing landscape is constantly shifting and so are your customers’ needs. To have the biggest impact, you need to know which channels are the most effective for reaching and converting your target audience right now. But how?

Post-Cookie Marketing Will Need Personalized Dynamic Creative

Post-Cookie Marketing Will Need Personalized Dynamic Creative

Post-cookie digital marketing success requires brands to get much better at advertising products that are relevant to each individual consumer. Creative engagement will come from using first-party data to identify the right messaging, product information and offering. 

How Clean Rooms Unlock Collaboration Opportunities in a Privacy-First Era

How Clean Rooms Unlock Collaboration Opportunities in a Privacy-First Era

In the post-cookie era, marketers face a new challenge—the need for a safe and secure environment to manage sensitive customer data while connecting with trusted partners to enrich and activate their data without the risk of privacy breaches or data leakage.

Maximize the Impact of Live Stream Video Events

Maximize the Impact of Live Stream Video Events

From product launches to behind-the scenes insights to large-scale virtual events, live streaming expands the impact of rich, one-of-kind experiences, reaching consumers globally across a range of social media channels. Learn how to make it work for you.

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A Framework for True Brand Suitability

A Framework for True Brand Suitability

With the shifts taking place in digital marketing, the context in which your ad appears is more important than ever. GARM (Global Alliance for Responsible Media) has defined the industry’s first standardized framework for brand suitability.

How a Culture of Empathy Builds Lasting Connections

How a Culture of Empathy Builds Lasting Connections

It's one thing to build a single brand campaign that resonates emotionally with your customers. But how can you actually build a culture of customer empathy and understanding into your brand, messaging and overall team mindset? 

Can You Really Know Your Customer Without Cookies?

Can You Really Know Your Customer Without Cookies?

Understanding your customers—in a changing environment where third-party cookies will disappear and privacy regulations will expand—continues to concern many marketers. Are you able to help your customers see the value of sharing their data with you? 

Use Journey Orchestration to Supercharge Your Business

Use Journey Orchestration to Supercharge Your Business

Using journey orchestration, you can actually steer customers towards more desirable outcomes by determining which information is relevant, and deciding when, where and what to surface up to the customer in real-time. So how do you get on the road to journey orchestration success?

Embracing the Era of Addressable TV

Embracing the Era of Addressable TV

A recent commissioned study conducted by Forrester Consulting on behalf of nine companies from across the TV ecosystem delved into the perceptions and concerns of media buyers around addressable TV. Find out what needs to be done to increase engagement with this effective targeting strategy. 

An Agency Blueprint for Cookie-Free Targeting and Activation

An Agency Blueprint for Cookie-Free Targeting and Activation

Effective segmentation is only possible with fresh, relevant and accurate consumer data that goes beyond demographics and stale assumptions. How do you quickly and easily recreate these segments for activation across digital channels?

Build a More Resilient Agency Workforce

Build a More Resilient Agency Workforce

Covid-19 transformed the workforce. While some companies struggle to retain top talent amid downsizing, others are frantically searching for skilled labor to fuel their growth. And, of course, many more are navigating working from home. 

Getting Customer Experience Just Right

Getting Customer Experience Just Right

The future of customer experience will rely heavily on holistic and timely data that enables a brand to truly understand its customers. People are—and will remain—at the heart of brand marketing, and the brands with the best customer intelligence will build the most lasting relationships.

Best Creative Practices From SmileDirectClub

Best Creative Practices From SmileDirectClub

When it comes to in-house marketing and creative, the past year has been quite a whirlwind. Nobody knows that better than internet-born, high-growth companies that play in the direct-to-consumer space (and beyond). SmileDirectClub has been at the forefront of balancing creative production and growth.

Improve Media Efficiency as Shopper Habits Shift Again

Improve Media Efficiency as Shopper Habits Shift Again

As pandemic-related restrictions lift, shoppers are on the go again. But what media and purchasing habits will they exhibit? Greater agility—driven by real-time measurement and in-flight optimization—is necessary to determine which audiences and messages will drive conversions.