Out of Home Goes Programmatic

Out of Home Goes Programmatic

Available On-Demand (Originally Broadcast October 11, 2018)
Data is changing the face of out of home advertising. The need for hyper-local, data-driven experiences has pushed the digital OOH market to new heights, with billboards lighting up with the promise of programmatic. Digital buyers are waking up to the OOH opportunity, finding creative ways to connect with consumers as they are literally on their journey.