New Behavior, New Strategies: Evolving Your Ad Experiences for the Converged Video Market

New Behavior, New Strategies: Evolving Your Ad Experiences for the Converged Video Market

Available On-Demand (Originally Broadcast September 18, 2018)
The traditional media model has been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market.