Mobile Creative Doesn’t Have to Suck Posted on November 2, 2018 at 5:30 pm.Written by Stuart Feil Mobile Creative Doesn’t Have to Suck Available On-Demand (Originally Broadcast November 20, 2018) Brands and agencies seem to have the same struggle these days: delivering compelling mobile ad experiences. It may be less about the format and more about the creative. After all, far too many marketers are still doing things like repurposing their desktop ads. But mobile as afterthought simply doesn’t work. You’ve got to create better ads that are designed for mobile experience first.