Mind the B2B Data Gap: ABM, Martech and Programmatic

Mind the B2B Data Gap: ABM, Martech and Programmatic

Available On-Demand (Originally Broadcast October 23, 2018)
Business-to-business marketers have become as reliant on data as their consumer counterparts, but as they move to more advanced tactics like account-based marketing, they are becoming stymied by unclear strategies. This gap needs to be bridged to ensure data-driven success. This is among the key findings from the 2019 B2B Marketing Outlook from Dun & Bradstreet and Adweek.