Millennials and Gen Z Are Transforming Packaging

Millennials and Gen Z Are Transforming Packaging

Available On-Demand (Originally Broadcast August 2, 2018)
Millennial and Gen Z consumers are disruptors, and their impact and attitude is influencing packaging as much as it is affecting other areas of marketing. Their desire for authenticity and experience is changing how major consumer brands are approaching their packaging strategies, both in-aisle and post-purchase in the home.