Messaging’s Impact on Customer Experience

Messaging’s Impact on Customer Experience

Available On-Demand (Originally Broadcast January 24, 2019)
Messaging applications like Facebook Messenger, WhatsApp and WeChat have already surpassed most social platforms in terms of active users and time spent. But there’s another messaging channel brands can add to their mix: their own. Using brand-owned messaging alongside other messaging channels can help companies engage more customers, own the customer experience and significantly enhance overall customer care.