Master Mobile App Engagement: Best Practices Across the App Lifecycle

Master Mobile App Engagement: Best Practices Across the App Lifecycle

Available On-Demand (Originally Broadcast March 14, 2017)
With apps representing a growing chunk of mobile ad spend, now is the time to master app marketing. That means going beyond app development to driving installs, retaining users and—most importantly—keeping people engaged with your app. Get tips and best practices for mastering the mobile app lifecycle.