Make the Transition to Multi-touch Attribution: Letting Go of the Last Touch

Make the Transition to Multi-touch Attribution: Letting Go of the Last Touch

Available On-Demand (Originally Broadcast November 9, 2017)
Many marketers are still using last-touch attribution, but looking only at conversions misses a good deal of the impact of digital advertising. That’s why multi-touch attribution—allocating credit across marketing touchpoints—is gaining momentum. Find out how to take full advantage of this more robust approach.