Journey Management Best Practices

Journey Management Best Practices

Wednesday, March 27, 2019, 1 PM ET | 10 AM PT
What do you really know about the customer journey? With greater attention being paid to personalization and customer experience, marketers need a clear view of the various touchpoints that make up the typical path to conversion. Simply mapping the journey doesn’t cut it. You need to actually orchestrate it through a single, visual source that considers all your relevant journey analytics.