Identifying Touch Points That Matter Most

Identifying Touch Points That Matter Most

Available On-Demand (Originally Broadcast March 6, 2018)
What are the most influential touch points along today’s path to purchase? After all, the customer journey now passes through a wide range of digital (and brick-and-mortar) channels. That’s why Delta Faucet Company worked with Luth Research to use a combination of digital tracking and online surveys to measure omnichannel consumer behavior.