How Office Depot Reaches High-Value Customers: Addressable Media for People-Based Marketing

How Office Depot Reaches High-Value Customers: Addressable Media for People-Based Marketing

Available On-Demand (Originally Broadcast July 20, 2017)
The challenge to activating meaningful customer experiences? Managing the organizational and cultural change that comes with this kind of people-based marketing. Find out how Office Depot succeeded in this transformation and is now using addressable media to engage its high-value customers.