How News Corp Drives Data-Driven Results for Advertisers

How News Corp Drives Data-Driven Results for Advertisers

Thursday, June 6, 2019, 1 PM ET | 10 AM PT
Across such storied brands as The Wall Street Journal and The New York Post, News Corp is an an expert on the ins and outs of balancing quality content and quality metrics across its portfolio. Its secret? Data that’s integrated into a comprehensive advertising platform across all of its media properties.