How Mondelez Keeps Its Heritage Brands Dynamic: Fearless Marketing Fuels Oreo Colorfilled

How Mondelez Keeps Its Heritage Brands Dynamic: Fearless Marketing Fuels Oreo Colorfilled

Available On-Demand (Originally Broadcast October 24, 2018)
Mondelez's innovative mindset fueled by creativity and enthusiasm led to the launch of the Colorfilled campaign, where Oreo lovers could customize the packaging of their cookies and have personalized gift boxes delivered to their door. This program was enabled by a mix of fearless marketing and innovative print technology. Hear from some of the creative partners about this groundbreaking campaign.