How Do You Know When You Have Enough Audience Data?

How Do You Know When You Have Enough Audience Data?

Available On-Demand (Originally Broadcast March 7, 2019)
Authentic customer engagement hinges on how well you know each individual audience member. But when do call a customer profile complete? How many audience attributes are enough? It all comes down to harnessing the data elements that directly help you build audience profiles that inform compelling messaging, fuel blockbuster campaigns and power conversion.