Get Through the Connected TV Maze

Get Through the Connected TV Maze

Available On-Demand (Originally Broadcast October 25, 2018)
For years the ad industry has been talking about advanced TV and how it’s going to upend the linear model. That day is here. But there are still a lot of connected TV (CTV) unknowns, and that’s hampering advertisers’ efforts to take full advantage of the opportunity. A commissioned study by Forrester Consulting on behalf of Causal IQ reveals some of the key challenges advertisers are facing when it comes to CTV.