Gen Z Insights and Misconceptions Posted on September 25, 2018 at 6:08 pm.Written by Stuart Feil Gen Z Insights and Misconceptions Available On-Demand (Originally Broadcast October 16, 2018) Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise.