Gen Z Doesn’t Need Your Brand Posted on April 4, 2019 at 2:06 pm.Written by Stuart Feil Gen Z Doesn’t Need Your Brand Available On-Demand (Originally Broadcast April 25, 2019) Gen Z is different from any previous youth generation. And your average brand strategy isn’t going to cut it. After all, this is the generation that doesn’t need brands. Still, you can build a brand that Gen Z can’t live without and can’t stop talking about. But you’re going to have to understand what drives them.