Experience Is the New Brand: Executing Your Customer-First Strategy

Experience Is the New Brand: Executing Your Customer-First Strategy

Available On-Demand (Originally Broadcast February 21, 2018)
If you think marketing is about your brand, you’re mistaken. It’s about customer experience. That’s why the ability to deliver more human and intuitive experiences, at every touch point, for every customer, is the single most strategic investment for any company today.