Digitally Transforming B2B Advertising

Digitally Transforming B2B Advertising

Available On-Demand (Originally Broadcast December 12, 2017)
When it comes to digital transformation, B2B marketers have traditionally lagged behind their consumer colleagues.  Many of the tactics and tools they need to reach buyers online have simply not been available, or require a scale better suited to consumer marketing. So how can B2B brands better leverage data and analytics? There are new approaches you need to be aware of.