Digitally Tracking the Complex Consumer: How Expedia Media Solutions Zeroed in on the Bleisure Traveler

Digitally Tracking the Complex Consumer: How Expedia Media Solutions Zeroed in on the Bleisure Traveler

Available On-Demand (Originally Broadcast February 23, 2017)
Expedia Media Solutions wanted to shed light on the complex purchase patterns of bleisure travelers--people who travel for both business and leisure. Incisive digital tracking, combined with traditional surveys, was used to tackle the issue, and the learnings can be applied to categories beyond travel.