Detect Influencer Marketing Fraud

Detect Influencer Marketing Fraud

Available On-Demand (Originally Broadcast September 5, 2018)
Did you know that 9.8 percent of Instagram Influencers with at least 5,000 followers engage in fraudulent behavior such as buying followers or engagements? Major brands have been calling for action to clean up dishonest influencer practices and improve transparency of social platforms. What do you need to know for your next campaign?