Create a Data-Driven Marketing Organization

Create a Data-Driven Marketing Organization

Available On-Demand (Originally Broadcast January 16, 2018)
Today’s data-driven marketers are under greater pressure than ever to optimize budgets, personalize experiences and deliver growth. But all too often, their organizations are not optimized to handle the challenges of data with agility, speed and accuracy. Hear how Thermo Fisher, the $20 billion scientific products and services leader, has made the vision of a truly data-driven marketing organization a reality.