Close the Gap in Personalized Ad Experiences

Close the Gap in Personalized Ad Experiences

Available On-Demand (Originally Broadcast November 6, 2018)
For successful marketers, delivering personalized experiences, at scale and across the customer lifecycle is no longer a nice-to-have. It's a must-do. However, over two-thirds of marketers struggle to deliver on this mandate despite the opportunities presented by adtech, according to “The Personalized Advertising Confidence Gap,” a new commissioned study conducted by Forrester Consulting on behalf of RevJet.