Centralize Your Marketing Analytics: Why You Need a Unified Approach

Centralize Your Marketing Analytics: Why You Need a Unified Approach

Available On-Demand (Originally Broadcast February 28, 2017)
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20 percent of marketing spend while driving better campaign conversions. The rewards are high, but so are the risks. Hear best practices from major brands centralizing their analytics strategy.