Can Chatbots Provide a Great Customer Experience?

Can Chatbots Provide a Great Customer Experience?

Available On-Demand (Originally Broadcast May 15, 2018)
Conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and AI are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation?