Brand Advertisers, How Tight Are Your Briefs?

Brand Advertisers, How Tight Are Your Briefs?

Available On-Demand (Originally Broadcast February 14, 2019)
Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked.