Brand Advertisers, How Tight Are Your Briefs? Posted on January 22, 2019 at 5:32 pm.Written by Stuart Feil Brand Advertisers, How Tight Are Your Briefs? Thursday, February 14, 2019, 1 PM ET | 10 AM PT Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked.