Better Map the Path to Purchase

Better Map the Path to Purchase

Thursday, November 29, 2018, 1 PM ET | 10 AM PT
The consumer journey is more abstract and more difficult to trace than ever before. Consumers are now in charge of their own purchase journeys, using a wide range of online and traditional tools to locate the brands and the products that meet their individual needs. The old ways of mapping the path to purchase no longer apply. You need deeper, richer insights.