Best Practices to Connect Customer Data from Anonymous to Known

Best Practices to Connect Customer Data from Anonymous to Known

Available On-Demand (Originally Broadcast May 29, 2019)
Every marketer needs to track customers across their respective lifecycles. But many are stymied by the traditional programmatic approach to digital acquisition. They are forced to make sense of a complex mix of ad tech and mar tech platforms. And they often lack the accurate, accessible and actionable first-party data they need to make data linkages that have a measurable impact on conversion and spend.