Best Practices to Connect Customer Data from Anonymous to Known

Best Practices to Connect Customer Data from Anonymous to Known

Wednesday, May 29, 2019, 1 PM ET | 10 AM PT
Every marketer needs to track customers across their respective lifecycles. But many are stymied by the traditional programmatic approach to digital acquisition. They are forced to make sense of a complex mix of ad tech and mar tech platforms. And they often lack the accurate, accessible and actionable first-party data they need to make data linkages that have a measurable impact on conversion and spend.