B2B’s Programmatic Inflection Point: How Data-Driven Ads Are Changing Business Targeting

B2B’s Programmatic Inflection Point: How Data-Driven Ads Are Changing Business Targeting

Available On-Demand (Originally Broadcast November 3, 2016)
While programmatic has become the de facto standard for consumer brand advertising, its use in B2B marketing is still being defined. Dun & Bradstreet will showcase exclusive findings from a survey of B2B advertisers and examine why B2B programmatic is at an important inflection point.