Email With Impact for the Modern Media Brand
Consumers today demand that media feels uniquely tailored to them. Email can do that, and publishers need to strike while the iron is hot. Simply put: If your email isn’t driving traffic, loyalty and profitability, it should be. Experts from Vanity Fair, Everyday Health Group and The Real Deal share their best practices.
Rewrite Your TV Measurement Strategy
7 Ways to Propel Your Brand Into 2021
2021 will be a significant year for brands to regain momentum lost during the tumultuous 2020. With so much on the line and so many changes to the status quo, it’s more important than ever to be armed with accurate, meaningful insights to guide your strategy and create winning programs.
Measure the Impact of Emotions
Transform CTV Into a Conversion Machine
Connected TV advertising’s data-driven capabilities have removed the guesswork of reaching the right television viewers. But one fact remains—your campaigns are only as good as the audiences they target. Which is why precision audience targeting can transform CTV into a highly effective performance marketing channel.
Drive Engagement With User-Generated Content
Unboxing the Gift of AI
Future-Proof Your Consumer Data Strategy
The world’s savviest brands and agencies know that future-proofing their consumer identity strategy is necessary. Advertisers today live and die by how well they know and understand their customers. For the brands that get consumer identity right, it will be a major competitive advantage.
Customer Loyalty Is Up for Grabs
Shopper Insights to Drive Your D-to-C Strategy
How Brands Are Driving Direct-to-Consumer Sales
How Parenting Brands Can Gain Loyalty During Challenging Times
The physical and emotional resources parents need to address their family’s needs have changed dramatically this year. Brands serving parents must evolve their offerings to better meet what people are now looking for. What are the key strategies they can use to successfully step up to the challenge?
Why Agencies Need Insight Into Their Operations
For advertising agencies, consulting firms and technology services providers, detailed insight into every phase of the project lifecycle is pivotal to maintaining profitability and fostering strong client relations. It is an approach that performance audio agency Oxford Road has taken to make forward-thinking decisions.
Using Transaction Data for Real-Time Research
Insights-Driven Segmentation for a Volatile 2021
How Leading Marketers Will Lead Markets in 2021
Optimizing Your Advertising for Outcomes
The Marketer’s Guide to the CTV Opportunity