Build Consumer Trust Through the Power of Data
Building a Culture Around the Consumer
Why Your Agency’s Positioning Matters More Than Ever
Marketing 6 Months Into the Pandemic
Use Agile Marketing to Power Brand Transformation
More than ever, brands have to be nimble to resonate authentically with consumers and drive impact. That agile approach has been critical to the success of Land O’Lakes, which has used a marketing measurement strategy founded in unified data and a collaborative approach to transform its strategy.
Why Operational Efficiency Is Your New Marketing Metric
More than two-thirds of CMOs plan to increase their spend on marketing technology to drive their own digital transformation. But too many marketers quantify the ROI of these tools based on metrics like clickthrough rate and open rate when they should be looking at the operational efficiencies mar tech drives.
How Creative Variety Fuels DTC Success
Creative variety is a powerful performance lever in direct-to-consumer marketing. Ecommerce campaign results correlate directly with the capacity to run a high volume of creative; you need to be able to craft unique approaches for each audience as well as refresh your design, messaging and creative regularly.
Maximize Your Influencer and Key Opinion Leader Strategy
Influencers and key opinion leaders (KOLs) are vital to brands, as 92% of consumers now trust earned media over paid advertising or owned media. While influencers and KOLs differ, both are essential vehicles for earned media, influencing trending topics, generating word-of-mouth traffic and providing endorsements.
Why Machine Learning Is Necessary For Real-Time Engagement
Delivering experiences in real-time across all touchpoints is table stakes for marketers who need to drive revenue and boost customer satisfaction. And to do so, companies must leverage the latest generation of machine learning and AI. But why are they necessary for real-time engagement?
Sustainability, #BLM, Covid and Navigating 2021
With the shifting status quo, marketers are grappling with how to respond. Three themes have come up again and again over recent months: sustainable living, the Black Lives Matter movement and socio-economic changes due to Covid-19. Proprietary research by Attest lays out how consumers are approaching these issues.
Zero In on Your Content Experience
Redefining Empathy for an Uncertain 2021
Mobile Gaming Is 2020’s Hottest Channel
At a time when other channels are shrinking and addressability is being impacted by privacy issues, one channel has stood out as the clear winner in 2020: mobile gaming. But marketers are still taking their time to warm up to mobile games, often not understanding how they differ from traditional console and PC games.
How to Power Your Campaigns With Social Insights
It’s more important than ever to understand your audience and inform campaigns with real-time insights from social media. They can power every phase of your program and lead to greater agility and better results. Hear how The Ad Council uses this approach to enhance the impact of its PSAs.
A Winning Ecommerce Strategy for a $10B Toy Story
As ecommerce sales rocket, companies are accelerating or reevaluating their direct-to-consumer strategies. Getting it right can reward them with both increased profitability and market share. But what does that involve? The VP of ecommerce at the world’s largest privately-owned toymaker explains.
7 Crucial Digital Consumer Insights You Need to Master
Deep Learning Changes the Game for CPG Advertisers
CPG brands have struggled to achieve consistent, scalable results from performance marketing outside of the walled gardens of Amazon and Walmart. However, advances in deep learning now allow marketers to leverage self-learning, custom algorithms to optimize media buying strategies and improve incrementally.
Black-Owned Media Matters
Reaching Customers in a Reshaped Retail World
Drive Trust on Social Media With AI
Never before have social media and human connection been more important. But never before has trust been more eroded. What to do? Advanced data science and AI can be applied to social media strategies to weed through thousands of people, analyze tone and text, understand sentiment and even decipher what's real and what's fake to help brands identify and amplify the voices that matter.
Engagement and Retention Strategies for Right Now
Become a Campaign Genius With Connected Customer Data
Oracle’s Guide to Improved Email Performance
You’ve spent time building a targeted email list. Your creative team has drafted an awesome message and offer. But how are you ensuring that your emails show up in your target’s inbox and are actually noticed? Email deliverability and performance outcomes are more critical than ever and that means leveraging reputation and authentication to establish your company as a trusted sender.