The Rise of First-Party Data
Mining the Gold in Audience Data
Agencies and marketers know the value of data. After all they have a lot of it. The question is: How can you mine the gold in your first-party audiences but not fully discount third-party audiences in the decision process? The best solution may be A/B testing multiple audience targeting strategies.
Reinvent Your Marketing Strategy for the Next Normal
TV Is Much More Than Just TV
Manage Your Digital Content Overload
Best Practices for Smart Audience Segmentation
What Differentiates Today’s B-to-B Marketing Leaders?
The Time Is Now for Connected TV
The majority of linear TV buyers plan to make fewer upfront commitments this year, moving traditional TV ad dollars into CTV. Marketers, under pressure to prove ROI, can now reach as many households on CTV as they can with linear TV and apply data to their massive TV ad campaigns for the first time.
How to Advance Your CTV Planning Game
The fragmentation struggle is real. With connected TV becoming an increasingly hot commodity, advertisers need to extract the most value. These newer channels are bringing data, speed and agility to TV, but marketers need to understand where the gaps are and how they intersect with traditional TV planning.
This Is the Year for Proactive Agency New Business Growth
Reaching the Total Audience on TV
The pandemic accelerated the transformation of both TV viewership and TV advertising. Both buyers and sellers need to come up with solutions to reach the total audience across all forms of TV, from linear to OTT/CTV. Bringing linear and digital TV together drives efficiency and scale for all advertisers.
Changing Seasons, Changing Behaviors
WebMD’s Influence on Consumer Healthcare Choice
What Ignites Brand Loyalty Today?
How to Get Started in Journey Management
5 Ways Leading Brands Maximize Social Analytics
Best Practices for Content Monetization
Let’s Talk About Performance Creative
2020 Disrupted the Upfronts… What’s Next?
The Evolution of Mar Tech