Upcoming

How DTC and Challenger Brands Are Driving Customer Acquisition

How DTC and Challenger Brands Are Driving Customer Acquisition

Challenger and direct-to-consumer (DTC) brands have been at the forefront of customer acquisition. But the days of relying solely on social and search are over. Instead, they’re turning to advances in AI in the form of deep learning.

Build Your Customer Obsession Strategy

Build Your Customer Obsession Strategy

According to Forrester’s recent Customer Obsession Assessment, just 15% of companies are customer-obsessed. That’s not because they don’t understand the concept. Leaders just don’t know how to operationalize customer obsession at their companies. 

How to Respond to Your Competitor’s Successful Campaign

How to Respond to Your Competitor’s Successful Campaign

When a competing brand starts trending on social or picks up favorable news coverage, are you prepared to respond? Whether it’s a new product, audience positioning or a viral promotion, don’t be caught off guard when it happens.

Are Your Employees Living Your Brand Values?

Are Your Employees Living Your Brand Values?

Every branding and rebranding effort has to have your dedicated community of customers in mind. But many companies forget a key constituency: your employees. By building internal pride around your brand values and corporate culture, loyal customers will follow. 

3 Hidden Client Satisfaction Opportunities You’re Probably Missing

3 Hidden Client Satisfaction Opportunities You’re Probably Missing

Without question, creativity and campaign results are incredibly important, but your customer’s happiness with your end-to-end service is the single most important barometer of your business’s health. If your NPS scores aren’t budging, it may be time to try some new tactics to improve client happiness.

Has Shopping Been Upended Forever?

Has Shopping Been Upended Forever?

As Covid restrictions ease, marketers are consumed by one pressing question: Will people return to their old habits or will buying patterns and behaviors that emerged in 2020 stay around in 2021 and beyond? Find out how consumers will be shopping over the coming months.

Retargeting Without Third-Party Cookies

Retargeting Without Third-Party Cookies

What will retargeting look like following the impending deprecation of third-party cookies? That’s the question worrying many in marketing and ad tech. Will the removal of cookies take marketing backwards 20 years? Or does it present an opportunity to evolve some of the original methods of marketing?

The Case for an End-to-End Ad Sales Platform

The Case for an End-to-End Ad Sales Platform

Now competing across a wide range of disparate channels and platforms, many media companies don’t have the complete view they need to navigate the complex advertising technology ecosystem, fully monetize consumer habits, and measure and optimize campaigns. 

Why Awareness-Driven Brands Must Rethink Television Measurement

Why Awareness-Driven Brands Must Rethink Television Measurement

Connected TV has changed the game for advertisers looking to drive and measure online conversions and revenue. But what does it have to offer those that don’t tie success to direct outcomes? Are brands in the CPG, entertainment and auto segments destined to miss out on groundbreaking advances in TV advertising? 

The Impact of Cookie-pocalypse on the Retail Rebound

The Impact of Cookie-pocalypse on the Retail Rebound

According to the NRF, overall retail sales saw an 18% increase in March, and it forecasts record retail growth in 2021. As advertisers prepare for this shopping resurgence, they also need to build a strategy for the upcoming depreciation of third-party cookies and determine how to future-proof their marketing plans. 

Own Your Customer Identity Strategy

Own Your Customer Identity Strategy

Having a clear and executable first-party identity strategy is crucial for opening up more opportunities in the post-cookie, post-mobile ad ID world of evolving regulatory compliance. Brands need to get their efforts set up today with an eye on managing their approach today as well as into the future. 

The Most Important Post-Pandemic Ecommerce Trends

The Most Important Post-Pandemic Ecommerce Trends

The pandemic-fueled ecommerce surge changed consumer behavior. What do shoppers now expect from brands and how have they reevaluated the way they buy and consume online? A new research study by Linkfluence’s social researchers takes a deep dive into these new consumer behaviors.

Previous

Connect, Compel and Convert in a Privacy-Safe World

Connect, Compel and Convert in a Privacy-Safe World

You’re facing some daunting challenges as a data-driven marketer. Externally, the roller coaster of the last 15 months is now ending in a pile of cookie crumbs. Internally, you’re trying to unify, enrich and segment your customer data. 

Creative Success on TikTok

Creative Success on TikTok

Creative execution is the number-one driver of campaign success on TikTok. Details like audio selection, on-screen text speed and key visuals can significantly influence an ad’s performance. A new insights report outlines these actionable creative insights for global consumer brands.

4 Ways to Keep Identity Without Cookies

4 Ways to Keep Identity Without Cookies

You should already be taking proactive steps toward discovering alternative solutions for the cookieless future. New solutions must be not only smarter, but also enable you to create and customize a precise content strategy to compete in the new ecosystem.

5G and the Emergence of Immersive Advertising

5G and the Emergence of Immersive Advertising

5G and new devices like the iPhone 12 are enabling a new era of immersive ad creative. With triple the engagement of other ad experiences, augmented reality and other highly engaging formats are the new frontier for digital advertising.

Maximize the Impact of Live Stream Video Events

Maximize the Impact of Live Stream Video Events

From product launches to behind-the scenes insights to large-scale virtual events, live streaming expands the impact of rich, one-of-kind experiences, reaching consumers globally across a range of social media channels. Learn how to make it work for you.

First-Party Data Strategies for Enterprise Brands

First-Party Data Strategies for Enterprise Brands

As brands face a cookieless digital ecosystem, first-party data become even more critical to marketing success. But what are top enterprise brands doing to shore up their strategies and find new ways to collect, analyze and activate information about their customers? It takes a clear framework to guide your efforts.

How Clean Rooms Unlock Collaboration Opportunities in a Privacy-First Era

How Clean Rooms Unlock Collaboration Opportunities in a Privacy-First Era

In the post-cookie era, marketers face a new challenge—the need for a safe and secure environment to manage sensitive customer data while connecting with trusted partners to enrich and activate their data without the risk of privacy breaches or data leakage.

Post-Cookie Marketing Will Need Personalized Dynamic Creative

Post-Cookie Marketing Will Need Personalized Dynamic Creative

Post-cookie digital marketing success requires brands to get much better at advertising products that are relevant to each individual consumer. Creative engagement will come from using first-party data to identify the right messaging, product information and offering. 

Find the Marketing Channels That Convert

Find the Marketing Channels That Convert

The marketing landscape is constantly shifting and so are your customers’ needs. To have the biggest impact, you need to know which channels are the most effective for reaching and converting your target audience right now. But how?

Best Practices for Successful Cross-Screen Measurement

Best Practices for Successful Cross-Screen Measurement

You’ve decided to elevate your TV strategy to encompass linear, OTT, CTV, social video and more. But you need a cross-screen measurement strategy to drive your planning and buying. After all, cross-screen measurement allows advertisers and media owners to collaborate around data and flexibility.