How DTC and Challenger Brands Are Driving Customer Acquisition
Build Your Customer Obsession Strategy
How to Respond to Your Competitor’s Successful Campaign
Are Your Employees Living Your Brand Values?
3 Hidden Client Satisfaction Opportunities You’re Probably Missing
Without question, creativity and campaign results are incredibly important, but your customer’s happiness with your end-to-end service is the single most important barometer of your business’s health. If your NPS scores aren’t budging, it may be time to try some new tactics to improve client happiness.
Has Shopping Been Upended Forever?
Retargeting Without Third-Party Cookies
What will retargeting look like following the impending deprecation of third-party cookies? That’s the question worrying many in marketing and ad tech. Will the removal of cookies take marketing backwards 20 years? Or does it present an opportunity to evolve some of the original methods of marketing?
The Case for an End-to-End Ad Sales Platform
Why Awareness-Driven Brands Must Rethink Television Measurement
Connected TV has changed the game for advertisers looking to drive and measure online conversions and revenue. But what does it have to offer those that don’t tie success to direct outcomes? Are brands in the CPG, entertainment and auto segments destined to miss out on groundbreaking advances in TV advertising?
The Impact of Cookie-pocalypse on the Retail Rebound
According to the NRF, overall retail sales saw an 18% increase in March, and it forecasts record retail growth in 2021. As advertisers prepare for this shopping resurgence, they also need to build a strategy for the upcoming depreciation of third-party cookies and determine how to future-proof their marketing plans.
Own Your Customer Identity Strategy
Having a clear and executable first-party identity strategy is crucial for opening up more opportunities in the post-cookie, post-mobile ad ID world of evolving regulatory compliance. Brands need to get their efforts set up today with an eye on managing their approach today as well as into the future.
The Most Important Post-Pandemic Ecommerce Trends
Connect, Compel and Convert in a Privacy-Safe World
Creative Success on TikTok
4 Ways to Keep Identity Without Cookies
5G and the Emergence of Immersive Advertising
Maximize the Impact of Live Stream Video Events
First-Party Data Strategies for Enterprise Brands
As brands face a cookieless digital ecosystem, first-party data become even more critical to marketing success. But what are top enterprise brands doing to shore up their strategies and find new ways to collect, analyze and activate information about their customers? It takes a clear framework to guide your efforts.
How Clean Rooms Unlock Collaboration Opportunities in a Privacy-First Era
Post-Cookie Marketing Will Need Personalized Dynamic Creative
Find the Marketing Channels That Convert
Best Practices for Successful Cross-Screen Measurement
You’ve decided to elevate your TV strategy to encompass linear, OTT, CTV, social video and more. But you need a cross-screen measurement strategy to drive your planning and buying. After all, cross-screen measurement allows advertisers and media owners to collaborate around data and flexibility.