Addressable Breaks the Linear TV Model

Addressable Breaks the Linear TV Model

Available On-Demand (Originally Broadcast August 23, 2018)
TV is no longer a one-size-fits-all product. New devices, programs and services mean that content delivery is in the hands of the consumer, and GRPs and demo-based TV buys are losing their punch. Enter addressable advertising, the solution that brings digital targeting into the living room (and everywhere else people watch TV).