What If Consumers Don’t Want Personalized Experiences?

What If Consumers Don’t Want Personalized Experiences?

Available On-Demand (Originally Broadcast May 17, 2018)
One person’s great customer experience is another person’s creepy stalker. Marketing today is all about data and personalization. But what if consumers don’t actually want personalized, targeted ads? Recent YouGov research found that is actually a significant part of the population. Hear more about consumers’ appetite for personalization and get a framework to understand whom to target with personalized ads