7 Ways to Use Social Analytics to Maximize Brand Impact

7 Ways to Use Social Analytics to Maximize Brand Impact

Available On-Demand (Originally Broadcast January 15, 2019)
Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. How do you put them to work for your brand?