YouTube Artist Kurt Hugo Schneider's Mesmerizing Coke Video Saw High Engagement

Clip featured brand's iconic containers as instruments


Remember the mesmerizing video that featured Kurt Hugo Schneider using Coke bottles and cans as musical instruments to promote the brand's "Ahh Effect" campaign?

Well, Schneider's effort—which included a second video released in August—saw the highest engagement of any installment in the campaign, according to Coke. Users spent an average of nearly 7 minutes on Schneider's page. The average time spent on the campaign's entries was a little more than 2 minutes, according to the soft drink giant.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in