Univision Debuts Its First English-Language Video Network for Millennials

Trojan and McDonald's are sponsors


Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30. Condom maker Trojan is the cross-programming launch partner for the online endeavor, while McDonald's is sponsoring the funny-minded show, Super Accurate Soccer History.

The initiative builds on the youngster-targeted, English-language television channel Fusion, which Univision debuted last fall in conjunction with Disney. The developments underscore a widely held belief among marketers that Hispanic teens and young adults speak Spanish with their families while addressing their friends in English.

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