Hacking used to be associated with geek culture, but Ubisoft wants to turn the activity mainstream with its newest game Watch Dogs.
In its latest ad campaign, the video game publisher taps into Smosh's over-the-top antics and Rob Dyrdek's chill skateboarder persona to humorously inform viewers about the principles behind the Chicago-based gameplay. The three stars team up to run away from stereotypical bad guys who are after a special hacking phone that ends up in their hands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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