Startup Looks to Build Pinterest for Video

London-based Rockpack says it can lick medium's discovery challenge

There is a seemingly a never-ending supply of video online—which means that finding stuff is hard.

One startup is looking to solve the Web’s increasing discovery problem, while also tapping into the Pinterestization of the Web—the consumer trend toward expressing one’s self through images and videos, particularly of brands and media companies.

The British company Rockpack, backed by just a few million in funding, is set to unveil a video curation platform designed to help users sift through the vast sea of Internet video, while also theoretically helping more quality content to rise to the top.

Via an iPad app, users can create custom video channels, which they can dress up with themed imagery and even personal Instagram photos.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in