Is online video engagement really as good as people claim it is?
No doubt, online video viewership is soaring. Total views rose 38 percent year-over-year in 2Q, according to FreeWheel, an online video solutions provider.
And with more than 20 percent of TV ads going unseen, it’s easy to understand why advertisers are also clamoring for online video content—so much so that prices for some online video are approaching the rates paid for TV ads.
But as with online display ads, expectations for online video are growing.