Maybe the most remarkable part of Red Bull's superb Instagram video post today was that it took the brand—a social media dynamo—two months to create a major blip on the radar. Valery Rozov, a Red Bull-sponsored "base jumper" (if you want to stay on top of emerging extreme sports, this is a good brand to follow), plunges into an abyss of daylight in the 15-second spot after being perched high on a cliff at some snowy location.
The Austria-based firm utilized a pair of cameras to achieve the shot.
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